We understand our home is our most important asset. Selling your home requires knowledge of the real estate market and selling process which can at times seem intimidating. We want our clients to learn the complexities that carry through in the selling process so we’ve created a list of essential terms and steps you will come across. Through these guidelines we want to ensure you are able to maximize property value and retrieve the greatest return on your asset.
KNOWING WHEN TO SELL
Prior to listing your property you will want to look at the current market conditions. A seller’s market embodies the ideal time for a seller to start marketing their property. This is when there is low inventory and high demand for homes in your area. Such an environment can result in multiple offers for your property. Prospective purchasers will be more willing to increase their bids for a higher chance at being the one chosen to buy your home. Thus a seller might want to wait for the market to fluctuate a bit in their favor if there is ample time to do so. If you can’t wait, ask your EZ NYC representative for a comparative analysis report to you learn what your home is worth on the current market and we will enable you to hit your target goal.
PRICING YOUR PROPERTY
One of the most essential factors to sell your home in a timely manner is how you price it. To yield the maximum property value there are different factors you want to analyze with your EZ NYC representative including:
• Comparative Analysis Reports- The location of your home is a vital factor is pricing your property. Our team is able to construct comparative market analyses reports so you can see where your property ranks in comparison to similar units across your neighborhood. We will be able to tell you the average price per foot sold in the area and how your unit’s uniqueness can help raise your asking price.
• Condition- Is your home in original condition or has it been recently renovated? If your finishes are relatively new these will help increase your asking price however a unit in original condition doesn’t always pose as a detrimental factor. Some buyers see original condition so they can remodel from scratch. It’s all about marketing your property to the right demographic.
• Assets and Accessibility- We don’t just look at your unit itself; we look at what makes it unique. Are there unobstructed views? Centrally located near restaurants or a park? Perhaps you’re walking distance from public transportation? You might have an outdoor space or windows that flood the apartment with natural light. These factors are all positives. Determining the specialties in your home helps solidify a strong asking price.
MARKETING
How do you reach maximum exposure?
• Advertising your home correctly can expedite the selling process and achieve substantive results. We aim to reach for maximum exposure on every home listed. In order to yield such exposure we have professional photos taken. The vast majority of prospective purchasers come from online databases. They want to see bright, airy photos of your unit which we make sure are developed properly.
• Staging helps lure in prospective purchasers. This term means dressing up your unit to make it look as appealing as possible. You can either choose to keep your current furniture, empty out the space, virtually stage the unit, or replace your personal property with temporary furniture to make the space more tasteful. No matter which option you choose, we recommend removing any clutter from surfaces and to accent space as it gives viewers the opportunity to envision themselves living there.
• Media- We are strong advocates of utilizing social and print media to reach maximum consumers. We use social media to gain traction in exposing your unit whether it’s on our website or Instagram. We also value detail and presentation thus we design pamphlets for each property listing to add that professional touch your home deserves.
COST OF SELLING
How much is this all going to cost?
• Closing costs- Closings costs include several fees pertaining to separate matters. These fees can vary depending on various factors such as the type of property you are selling. For a detailed breakdown of these costs and fees, click here.
EZNYC Realty is committed to the Fair Housing Act under the New York State Human Rights Law. To learn more about it, please click here.
